Repeat yourself

People who produce content whether it be the written word or multimedia worry needlessly that they might be repeating themselves. That they might have created the similar type of content before and their audience is going to call them out on it.

So what if you have created similar content with some of the same words or images? Repetition is not all that bad is it?

Let’s take musicians for example. When they go from location to location to conduct their performances, do the fans want to hear new songs or do they want to hear what they potentially have heard hundreds of times already – their top hits?

When you talk to a life coach about your current happenings and challenges, how many times do they tell you Earth shattering things compared to the times where they remind you or reframe things that you already know?

How many books have you read which consisted of completely new ideas and did not borrow from books that came before them?

I’m not even going to answer the above questions because I think you are smart enough to know the answers.

The point is: it’s okay to repeat yourself. The important stuff is worth repeating.

So go out and create your masterpieces. Don’t be afraid of the naysayers or critics. You create content for your audience and your audience will appreciate it. That’s all that matters anyway.

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