“How many Microsoft licenses did your org deploy in the last 18 months?” Easy question. You probably have the number memorized.
Now try this one: “What are employees actually doing inside those tools?”
A lot harder, isn’t it.
I have a few more questions I like to ask leaders. Bear with me.
Which CRM features get used every week, and which ones did employees quietly abandon after the first month? Where in a Copilot-assisted workflow does the drop-off happen for a specific cohort? What does the click path look like for an employee who self-reports as an “active user” of Copilot, Dynamics, or M365?
Utilization metrics answer whether employees are showing up. They don’t answer what happens after they show up.
That’s the gap. Every adoption decision that determines whether your Microsoft investment actually generates ROI: where to intervene, which workflows to double down on, whether the last training session changed anything… all of it requires behavioral data. Not session counts.
The space between “we deployed it” and “we know it’s working” is almost always a visibility problem.
That’s exactly what Clarity Connect surfaces inside Dynamics CRM, Microsoft 365, and Copilot. Heatmaps. Session replays. Click analytics at the screen level, inside the actual Microsoft tools your employees use every day.
The Admin Center tells you who showed up.
Behavioral analytics tells you what they did when they got there.
Most organizations only have one of those two views right now.
What would your adoption strategy look like if you had both?